When it comes to creating your first website, you are likely going to be overwhelmed with all the information that bombards you. What do you believe, what do you ignore? How do you know what’s the right way to build a successful website? Well the first thing you need to know is that your content needs to focus on the humans that will visit your site not the search engines.
We used to focus on keywords
In the past, there was a period of time when the entire focus was on keywords stuffing to attract the search engines and help you to rank better. But not only does that not work for the search engines anymore, it’s a terrible platform to build your business on.
Just like a brick and mortar store, if you have something of value to offer the customers will come. Make sure the content you are providing offers potential customers something of value and they will come. It’s good if you can add new content to your website every day, and it should be anywhere from 500 to 1500 words in length. It’s good if you can mix the length on your site.
Focus on building traffic
It’s a good idea to focus on a traffic building strategy that will not be so vulnerable to changes in technology. You don’t always want to be at the mercy of what Google decides to do. There seems to be a flavor of the month with Google, which keeps too many web masters chasing to keep up with the latest demands.
Focus on writing content that readers want to read. Then you will have traffic driven to your site, and that in turn will help you rank better in the search engines, which in turn will bring more targeted trafficÖ.you get the picture of how the circle goes.
By providing content that has value, that is interesting, and engaging, you make the human component of your website happy, and the search engines too. It’s a win-win for your website.
Update your content regularly
You will also want to make sure your content is updated on a regular basis. So, post new content every day if you can, or at least once a week. When making your posts try to make them evergreen, which means they don’t out date themselves, and visitors will find the information provided useful today or a year from now. It gives your content power to bring traffic in for longer.
So when it comes to creating your first website just remember these three words, Content is King!
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